With their approval, the producers decided to do something that had never been done before: incorporate the pregnancy into the script. Still, most of the people who worked on the show feared the program would be canceled.Įager to find a solution, Desi and writer Jess Oppenheimer discussed Lucy’s pregnancy with CBS and sponsor Philip Morris. When told that his wife’s swollen belly could affect the program’s future, an incredulous Desi demanded, “What is so wrong if she has a baby in the show as Lucy Ricardo?” Executives suggested that Lucy could hide the pregnancy by sitting behind chairs or tables.
The Code of Practices for Television Broadcasters prohibited anything sexually suggestive on the air, and that included even the discussion of pregnancy, since it implied that a couple, even a married one, had engaged in baby making.
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